A Guide to Augmented Analytics in Retail

What is Augmented Analytics?

Augmented analytics is a technology that is used to enhance the power of analytics by combining traditional analytics with artificial intelligence. This combination of AI and analytics can discover high-level insights and patterns in data that would be difficult or impossible for humans to find on their own.

Retail use cases for Augmented Analytics

Augmented analytics in retail are being used to provide shoppers with personalised shopping experiences. Many retailers are using them to generate product recommendations based on the shopper’s preferences, purchase history or location.

One of the most popular use cases for augmented analytics in retail is providing shoppers with personalized product recommendations. This is done by taking into account data from a customer’s purchase history, location and demographic information.

Shoppers are greeted with product recommendations based on their preferences or past purchases when they log in or browse through various stores. These include popular products, recent arrivals, newly purchased items and offers for future purchases.

What's the Difference Between Augmented and Virtual Reality?

Augmented reality is a technology that presents virtual information in the real world. Virtual reality creates a digital environment that completely surrounds the user.

VR is often used for gaming and is one of the most popular types of immersive tech. Most importantly: VR has its own space and you can move around inside of it. It's not just virtual content on your screen; it's an entire new world that you can explore - which makes VR perfect for gaming.

Is Your Business Ready for Advanced Analytics?

The key to using advanced analytics effectively is to identify priority areas for data-driven decision making.